The brand says it has a strong commitment to the ball and bar motif and want to incorporate it further across marketing and products.
As part of its #BeginDesire campaign, Jake Scott of RSA Films directed a number of versions of films for different markets, shot on location in Rome.
Sandy Mayo, Martini senior global category director said: “We are exploring options as we look ahead to 2015. This [motif] is reflected in our digital work and we will see a real manifestation of that in 2015. In the #BeginDesire film with the use of the iconic Martini sign, you see a potent expression of this. We’d like to see that in every city."
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