Thomas Lowndes 1826 premixed cocktail range launches
Edrington Beam Suntory has launched a range of premixed cocktails designed to bring high-quality on-trade experiences into shoppers’ homes.
Bacardi unveils world's first biodegradable spirts bottle
Bacardi has unveiled plans to put the world’s first 100% degradable spirits bottles on shelves and back bars by 2023.
Industry heavyweights clash over cycle ride
In an open letter, leading London bar operator Tony Conigliaro has criticised Bacardi’s Martini for piggybacking his Bar Termini Milano-Torino charity bike ride and creating its own.
Martini invests in new campaign logo tweak
Martini has invested approximately €10m on broadcast, print and digital marketing with a re-tweak of its design in the works.
Martini returns to offshore powerboat racing
Martini has announced that the brand is to sponsor Vector, the British powerboat racing team and global manufacturer of high performance powerboats and performance yachts.
Martini relaunches Martini Bitter
Bacardi Martini has announced the re-launching of its Martini Bitter which it says is the original bitter aperitif.
Gin
Patience Gould looks at gin’s re-emergence in the world of mixology and finds no end of potential in its variety
Bacardi closes in on next Martini Star
Twenty-eight women have been chosen for the next phase of Bacardi’s global search to find the next Martini Star, the face of the Italian vermouth brand.
Bacardi Martini announces new md for the UK and Ireland
Bacardi Martini BV has announced the appointment of Rich Andrews as managing director of the UK & Ireland Business Unit and a member of the European Leadership Team under regional president, Europe, Stefan Bomhard.
Martini targets next generation
Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.
Cocktail Challenge results revealed
Drinks International has announced the category winners of the 18th annual Cocktail Challenge.
Martini goes for Gold with Dolce & Gabbana
Bacardi Global Travel Retail has launched a new expression of its Martini vermouth. Martini Gold is a collaboration between Italian designers Dolce & Gabbana and the Martini brand.
Bacardi gets new distro in Estonia
Estonia: Liviko is to become the sole representative of Bacardi-Martini Group’s products in Estonia.