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Stoli adds berries
27 August, 2008
Page 33
Stoli Blakberi is the latest variant in the stable of flavoured vodkas , launched in the US in May and backed by a multi-million dollar marketing strategy .
Russian vodka Stoli first ventured into flavour s in 1962 with Pertsovka, a pepper vodka, for the then premier Nikita Khrushchev and was the first brand to export commercially produced flavoured vodkas to the US in the '70s. Blakberi joins a portfolio that includes Razberi, Cranberi, Strasberi, Citros, Vanil, Ohranj, Peachik and Blueberi and as such remains a flavoured market leader with its range of variants.
Russian vodka Stoli first ventured into flavour s in 1962 with Pertsovka, a pepper vodka, for the then premier Nikita Khrushchev and was the first brand to export commercially produced flavoured vodkas to the US in the '70s. Blakberi joins a portfolio that includes Razberi, Cranberi, Strasberi, Citros, Vanil, Ohranj, Peachik and Blueberi and as such remains a flavoured market leader with its range of variants.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
