Bacardi appoints chief marketing officer

04 February, 2013

Bacardi has appointed Andy J Gibson to the role of chief marketing officer and president of Bacardi Global Brands.

Gibson will be responsible for the “strategic direction” of the company’s spirits portfolio.

He also will serve as a member of the Bacardi Leadership Team and report to Bacardi Limited president and CEO Ed Shirley. Gibson is to join Bacardi in late April and will be based at the Bacardi Global Brands headquarters in London.

Shirley said: “Andy’s proven track record of accomplishment is based on a great marketing and brand-building foundation.”

Most recently, Gibson served as chief marketing officer for Carlton United Brewers.

Before CUB, he worked for Diageo for 13 years. Gibson succeeds Silvia Lagnado, who left Bacardi at the end of 2012.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

Instagram

Facebook