Bacardi appoints chief marketing officer

04 February, 2013

Bacardi has appointed Andy J Gibson to the role of chief marketing officer and president of Bacardi Global Brands.

Gibson will be responsible for the “strategic direction” of the company’s spirits portfolio.

He also will serve as a member of the Bacardi Leadership Team and report to Bacardi Limited president and CEO Ed Shirley. Gibson is to join Bacardi in late April and will be based at the Bacardi Global Brands headquarters in London.

Shirley said: “Andy’s proven track record of accomplishment is based on a great marketing and brand-building foundation.”

Most recently, Gibson served as chief marketing officer for Carlton United Brewers.

Before CUB, he worked for Diageo for 13 years. Gibson succeeds Silvia Lagnado, who left Bacardi at the end of 2012.





Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

Instagram

Facebook