US: Pernod adds Pineapple to Seagram's range

11 April, 2012

Pernod Ricard USA has extended the flavoured range of its Seagram's Gin brand with the addition of Pineapple Twisted.

The innovation, which launches to the US in the on and off-trade on June 1 in time for summer, follows the gin brand’s Grape Twisted, Raspberry Twisted, Apple Twisted, Lime Twisted and Orange Twisted flavours.

Pineapple Twisted carries an abv of 35% (70 proof) and will be available in 5cl, 37.5cl, 75cl and 1.75L sizes at a suggested retail price of $11.99 per 75cl.

Mara Washington, senior brand manager of Seagram’s at Pernod Ricard USA, said: “The introduction of Seagram’s Pineapple Twisted Gin further solidifies Seagram’s position as the true leader and innovator in the flavoured gin segment.”

“The combination of the sweet, juicy pineapple flavour and the delicious taste of Seagram’s Gin results in a distinct gin that creates uniquely refreshing cocktails and reflects our commitment to providing consumers with new, exciting drinking experiences.”

The launch will be supported by POS materials and sampling events to "draw attention and interest in the new flavour".





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Sustainability: No more excuses

COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.

Instagram

Facebook