New look Martell VSOP

12 October, 2011

Martell’s new look for its VSOP, which was recently launched in the Singapore and Malaysia domestic markets, is now being rolled out throughout the world.

Martell Mumm Perrier-Jouët, a division of Pernod Ricard, said that the new bottle is meant to reflect Martell’s brand identity and strengthen its status as a premium cognac.

“Our new packaging design for Martell VSOP is a true reflection of the product’s luxurious status and heritage.  We believe the sleek and contemporary design and the new striking photography will appeal to current customers and encourage new consumers to purchase this luxury cognac,” said Anne-Claire Rodary, international Communications and marketing director, Martell Mumm Perrier-Jouët.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

Instagram

Facebook