Russian Standard rolls out music promotion

04 August, 2010

UK: Russian Standard Vodka has launched an on-pack music promotion. Consumers will have the chance to win free tickets to music gigs as part of the Russian Standard Vodka Originals brand campaign.

The promotion will feature on 300,000 bottles of Russian Standard vodka, which will be rolled out from mid August. Joanne Birkitt, senior brand manager said: “Russian Standard Vodka has continued to enjoy fantastic growth across the UK in the past year – growing at +56% in the on-trade and +54% in the off-trade. We’re making a significant investment in the Russian Standard Vodka Originals programme, demonstrating our commitment to the UK market and hope to build brand loyalty with existing fans and drive trial with new drinkers.”

The promotional bottles will include a Russian Standard Vodka Originals privilege card, which consumers can activate by going on line and registering. This will then allow them to apply to win free tickets to music gigs and film screenings as well additional content such as interviews, behind-the-scenes footage, downloads and competitions. Click here for more information.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.