Champagne Lanson disgorgement on label

17 March, 2010

France: Champagne Lanson is to put disgorgement dates on the back labels of all 75cl bottles of Lanson Black, Rose and Ivory Label NV imported into the UK.

The move to include disgorgement dates on labels of Champagne Lanson is part of the house’s long term strategy to educate consumers on the taste of champagne, explaining why different bottles of the same champagne can taste different.

Paul Beavis, managing director for Lanson International in the UK said: “Consumers are keen for knowledge about Champagne so the best thing we can do for customers is to continuously communicate the quality, heritage, provenance and unique taste of Lanson and show why Champagne is worth its premium price point. The move to include disgorgement dates on our labels demonstrates this commitment to consumer education and is in line with our approach to communicating what’s in the bottle. We are confident that we are meeting the needs of consumers and we will continue to listen to our customers and act accordingly.”

The House of Lanson is continuing its “Taste of Lanson” marketing campaign this year with activity including the launch of the Lanson Little Black Book of Champagne, created to celebrate Lanson’s 250th anniversary this year. The book  details the champagne-making process and offers a guide to the different taste profiles of malolactic and non-malolactic styles of champagne, helping to put into context the role that taste should play when choosing champagne. The Lanson Little Black Book of Champagne is available to trade and consumers throughout the year via the website www.lansonlittleblackbook.co.uk





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