Smirnoff partners Sahara Force India Formula One
Diageo has has partnered Smirnoff with Sahara Force India Formula One Team to promote the brand globally.
Absolut and Baz Luhrmann create Oz vodka
Film director Baz Luhrmann has created an Absolut limited edition bottle to celebrate Australia. Absolut Oz is to be available in Australia from March 2014.
Stoli pledges $300k to LGBT cause
Stoli Group (USA) and the LA Gay & Lesbian Center have announced a three-year partnership to fight inequality by investing in the development of LGBT leaders globally.
Tito’s Handmade Vodka makes UK bow
Tito’s Handmade Vodka, one of the pioneer products of the US’s craft vodka industry, will be available in the UK on and off-trade later this month through Hi-Spirits.
Milk vodka launches to Dairy State
A New Zealand-produced vodka distilled from milk sugars has launched in the US through Leche Spirits.
Absolut GTR director Olsson resigns
Anders Olsson has decided to resign as director of the Absolut Company’s Global Travel Retail (GTR) division.
Five Lakes vodka goes to Canada
Siberian vodka Pyat Ozer – or Five Lakes – is set to launch in Canada.
Nemiroff exports are blocked
Ukrainian vodka producer Nemiroff is in the middle of a boardroom struggle which has resulted in some exports, including to Russia, being stopped.
Smirnoff tops top ten vodka brands
Smirnoff was the world’s best selling vodka in 2012, with more than double the annual volume sales of its nearest competitor, Absolut, according to Drinks International’s Millionaires’ Club 2013.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
