Diageo has has partnered Smirnoff with Sahara Force India Formula One Team to promote the brand globally.

Film director Baz Luhrmann has created an Absolut limited edition bottle to celebrate Australia. Absolut Oz is to be available in Australia from March 2014.

Stoli Group (USA) and the LA Gay & Lesbian Center have announced a three-year partnership to fight inequality by investing in the development of LGBT leaders globally.

Tito’s Handmade Vodka, one of the pioneer products of the US’s craft vodka industry, will be available in the UK on and off-trade later this month through Hi-Spirits.

A New Zealand-produced vodka distilled from milk sugars has launched in the US through Leche Spirits.

Anders Olsson has decided to resign as director of the Absolut Company’s Global Travel Retail (GTR) division.

Siberian vodka Pyat Ozer – or Five Lakes – is set to launch in Canada. 

Nemiroff exports are blocked

19 September, 2013

Ukrainian vodka producer Nemiroff is in the middle of a boardroom struggle which has resulted in some exports, including to Russia, being stopped.

Smirnoff was the world’s best selling vodka in 2012, with more than double the annual volume sales of its nearest competitor, Absolut, according to Drinks International’s Millionaires’ Club 2013.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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