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on 14 February, 2011

I’m not very good at geography. When I finished the WSET Advanced course in Wines & Spirits I vowed I wasn’t going to do the Diploma. The G word is such a large part of the course and you have to remember where a particular region is, what grows there, what the climate’s like and what the soil type is.......

on 14 January, 2011

We’re stepping back in time to Britner’s Beers this month and it’s down the rocky road of beer and food matching we go. It seems just about every brewer – or brewery marketing dept – has had a bash at beer and food matching. Some attempts have been very successful and others have left diners with a nasty taste in their mouths......

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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