We’re all interested in ‘what’s going to be next?’ Well I returned recently from New York where, courtesy of Pernod Ricard/Irish Distillers I witnessed the launch of Jameson Select Reserve Black Barrel. Apparently the brand kicked off in the US in Brooklyn so the new limited edition ‘dialled up’ Jameson was launched there and at the moment it is only available there...
Vodka: A clear winner?
21 August, 2018
Is it possible to apply the craft approach to vodka? Philip Duff could have had the recipe for success
The World's 50 Best Bars Brands Report 2015: Beer
08 January, 2015
Next up in the Brands Report is beer.
Brooklyn Lager launches in India
18 October, 2010
Brooklyn Brewery, New York’s craft beer company, has launched Brooklyn Lager and East India Pale Ale in India.
Comment
Joe Bates
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Why craft brands are gaining traction
I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.
