Pernod Ricard’s Chivas Brothers has unveiled its new online marketing platform, The Ballantine’s Golf Club, ahead of today’s Scottish Open.

Ballantine’s Christmas Reserve has again been made available by Pernod Ricard for the run up to Christmas.

Ballantine’s has unveiled its first seasonal limited edition whisky entitled Christmas Reserve.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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