Champagne GH Mumm has renewed its long term international partnership as ‘Official Champagne of Formula 1’.

Champagne Mumm goes gastro

10 September, 2010

UK: Champagne GH Mumm has launched a campaign to reinforce its links with food. The Pernod Ricard brand is to partner selected restaurants as part of a UK-wide marketing campaign to celebrate its traditional links with gastronomy.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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