Campari Group has announced it has reached an agreement to purchase an initial 70% interest, and in 2031 the remaining 30% interest, of the outstanding capital of Wilderness Trail Distillery, LLC.
Delhi scraps 70% "special corona fee" on liquor sales
The Delhi government has decided to withdraw the 70% “special corona fee” that it imposed upon alcoholic beverage sales from May 5.
DISCUS updates advertising guidelines
The Distilled Spirits Council in the US (DISCUS) has increased the demographic placement standard in its Code of Responsible Advertising Practices. The change reflects the 2010 Census data, which shows that 71.6% of the US population is 21 years of age and older. The previous demographic was 70%.
Naked Wines launches advanced bookings
UK wine retailer Naked Wines has launched a new service that allows UK wine drinkers to buy wines for less than they cost at the cellar door.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
