Diageo Australia has announced the nationwide launch of Reeftip Drinks Co., a spiced rum RTD brand that will donate 10 per cent of profits towards regenerating the Great Barrier Reef.
Diageo Australia is giving away 130,000 free drinks to help bars across the country get back on their feet following the coronavirus lockdown.
Australia: Diageo rolls out Jose Cuervo tequila
12 March, 2010
Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.
Digital Edition
Comment
Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
