Italian drinks company and owner of Disaronno and Tia Maria, Illva Saronno Group, has bought a majority stake in US rye whiskey brand and distillery, Sagamore Spirit.

Tia Maria is set to relaunch its Coffee Cocktail Month initiatives following its international success from last year.

The CEO of Disaronno parent company Illva Saronno, Augusto Reina, has said they plan to reach 1m cases of Indian whiskey in the near future.

Tia Maria is bringing back Coffee Cocktail Month for a second time this October, coinciding with International Coffee Day on 1 October.

The sales of coffee liqueur brand Tia Maria increased 320% in Scotland following its Coffee Cocktail Month.

National Martini Day on June 19 poses a ‘lucrative’ opportunity for brands to capatalise on in the on-trade according to a Tia Maria representative.

A new €25 million distillery with a capacity of 2.5m litres of pure alcohol (LPA’s) or 8m bottles/650,000 cases, has been officially opened in County Carlow, Ireland.

William Grant & Sons UK has paired Tia Maria with beauty brand Babyliss to recruit 21 to 35-year-old women consumers to the liqueur brand.

First Drinks has appointed Rod Eslamieh as its first ever full time brand ambassador for its Illva-owned brands – Disaronno, Tia Maria and Isolabella.

The cocktail remains central to liqueurs action and, for producers, keeping their brand relevant is a number one priority. Patience Gould reports

Coffee liqueur brand Tia Maria has received a packaging update. The new bottle design was unveiled at Lovebox music festival in London. Argentina, Holland and Canada are also set to receive the new packaging.

Monarq Group is to distribute Tia Maria and Disaronno in the Caribbean domestic and duty free markets.