Diageo has recovered the distribution of all its brands in France which are currently distributed by the joint venture Moët Hennessy Diageo France.
Lucas Bols and Edrington enter new venture for Belgium and Luxembourg
Lucas Bols has entered a joint venture with Edrington under the name Maxxium BeLux for distribution in Belgium and Luxembourg.
Trade show heavyweights Comexposium and Vinexpo have now officially joined forces to create a new company called Vinexposium.
Zamora Company USA adds Don Papa rum to portfolio
Zamora Company USA has bolstered its spirits portfolio with the addition of Filipino rum brand Don Papa.
Pernod Ricard signs joint venture with Tequila Avión
Pernod Ricard has announced a joint venture with Tequila Avión to produce and promote the ‘ultra-premium’ tequila brand Avión.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
