Diageo has recovered the distribution of all its brands in France which are currently distributed by the joint venture Moët Hennessy Diageo France.

Lucas Bols has entered a joint venture with Edrington under the name Maxxium BeLux for distribution in Belgium and Luxembourg.

Trade show heavyweights Comexposium and Vinexpo have now officially joined forces to create a new company called Vinexposium.

Zamora Company USA has bolstered its spirits portfolio with the addition of Filipino rum brand Don Papa.

Pernod Ricard has announced a joint venture with Tequila Avión to produce and promote the ‘ultra-premium’ tequila brand Avión.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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