Diageo has recovered the distribution of all its brands in France which are currently distributed by the joint venture Moët Hennessy Diageo France.

Lucas Bols has entered a joint venture with Edrington under the name Maxxium BeLux for distribution in Belgium and Luxembourg.

Trade show heavyweights Comexposium and Vinexpo have now officially joined forces to create a new company called Vinexposium.

Zamora Company USA has bolstered its spirits portfolio with the addition of Filipino rum brand Don Papa.

Pernod Ricard has announced a joint venture with Tequila Avión to produce and promote the ‘ultra-premium’ tequila brand Avión.

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Ben Branson

Making the pitch for a wider listings reach

In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.

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