Penfolds appoints new EMEA distributor
28 November, 2023
Australian wine producer Penfolds has appointed La Place de Bordeaux as an official distribution partner for its ‘Luxury & Icon’ wines across EMEA, coming into effect in January 2024, following the brand’s 180th anniversary in the new year.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
