Becky Paskin: Whisky industry needs more female marketing
Global campaign OurWhisky is calling for whisky makers to improve female representation in marketing after conducting a new study on gender equality within the industry.
Children more aware of alcohol ads
UK: Children as young as 10 are more familiar with some leading alcohol brands and adverts than those for popular foods and snacks, according to a new report by Alcohol Concern.
10% of male cancer due to alcohol
10% of cancer in males and 3% in women is attributable to alcohol, according to Europe-wide research by the British Medical Journal.
A major scientific study into the storage of wine in different forms of packaging has revealed that the bag-in-box, single-layer PET and small multi-layer PET altered the character of white wines when stored over six months, with oxidation clearly noticeable.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
