Over the last few years, Kuala Lumpur has emerged as a cocktail city to watch. Drinks International caught up with Divyesh Chauhan, co-founder and director of JungleBird, one of the bars putting Malaysia’s capital on the bartending map.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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