The Scandinavian chic approach has had a huge influence on the modern bar scene. Thin glassware, no garnishes and plain interiors have become the norm for a lot of top bars around the world and to fit this aesthetic many have reduced their spirits offering.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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