Diageo acquires Ritual Zero Proof
Diageo North America has announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits (Ritual).
Velvet Bar launches icon-inspired menu
Velvet By Salvatore Calabrese, set in the Corinthia London, has announced the launch of its new menu ‘The Quote Book’, Drinks International can exclusively reveal.
Peroni Libera 0.0% sponsors Aston Martin Cognizant Formula One team
The Peroni Libera 0.0% logo will take pride of place on Aston Martin Cognizant’s new Formula 1 car this season as part of a multi-year sponsorship deal. Drinks International caught up with Richard Ingram, global brands director at parent company Asahi Europe & International, to learn more about its plans for the partnership.
Ardbeg announces new distillery manager
Ardbeg has announced that Colin Gordon will take over as distillery manager after incumbent Mickey Heads retires in October.
Diageo eyes Guinness supremacy in Africa
Diageo is aiming to make Guinness the biggest beer brand by value in Africa with the launch of a pan-market ad campaign.
Sale of Rémy Cointreau’s champagne division to go through
There are unconfirmed reports that the sale of Rémy Cointreau’s champagne division, which includes the the Piper-Heidsieck and Charles Heidsieck brands has gone through.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
