What next for Royal Warrants?

22 September, 2022

On 8 September 2022 Elizabeth II, the longest reigning monarch in British history, passed away peacefully at Balmoral Castle in Scotland aged 96.

Diageo has announced the sale of Archers, the Peach Schnapps brand, to De Kuyper Royal Distillers. 

Diageo has announced plans to build a new $245m distillery for its Crown Royal Canadian Whisky brand.

Royal Salute master blender Sandy Hyslop has declared its new 51-year-old a “one-of-a-kind” blend.

Prince Charles has officially opened the new Johnnie Walker store and global visitor centre in Edinburgh.

Royal Tokaji believes its 2017 Aszú wines are on a par with the greatest vintages in its history: 1993, 1999, 2000, 2003, and 2008.

Diageo has become the first ever official spirits sponsor of the NFL.

The International Spirits Challenge 2021 has awarded 11 double gold medals to the finest Scotch whiskies in the world.

De Kuyper Royal Distillers has partnered with Salvatore Calabrese to launch Acqua Bianca, an aromatic premium liqueur.

UK: Chivas Brothers has signed a five-year partnership deal between its scotch brand Royal Salute and the royal gun salutes at the Tower of London. The first of which will be for the Queen’s Jubilee in June.

Chivas Brothers has launched the limited edition Royal Salute Diamond Jubilee to the global off-trade.

Czech lager brand Pilsner Urquell poured an estimated 90,000 litres of beer during the 2011 Open Championship in Kent, UK.

Chivas Brothers has launched a US$200,000 whisky as a tribute to the oldest crown jewels in Britain - the Honours of Scotland.

Scotch whisky Royal Salute has announced its sponsorship of the Sentebale’s Polo Cup in Dubai.

Whisky liqueur brand Drambuie has created a cocktail to celebrate the announcement of Prince William’s engagement to Kate Middleton.

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