According to IWSR Drinks Market Analysis, the first half of 2022 (H1) saw value growth of beverage alcohol reaching historic highs, driven by a combination of post-pandemic demand and price increases.

Proximo Spirits has undergone a brand relaunch for its 1800 Tequila range, revamping its packaging design in EMEA and APAC markets for its Silver, Coconut, Anejo & Reposado skews. 

Beverage alcohol in Asia Pacific markets is expected to gain more than +2% in volume and more than +4% in retail value by the end of 2021, according to IWSR Drinks Market Analysis.

Joe Milner's Milestone Beverages has been driving expansion through Asia, and it is now eyeing new markets. Martin Green hears how the company plans to move forward.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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