Alcoholic beverage sales in the US increased 55% year-on-year during the week to March 21 as shoppers stocked up ahead of a long coronavirus lockdown.

Sales of beer, wine and spirits grew by a remarkable 67% in the UK off-trade during the week to March 21.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook