Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.

Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.

Language has immense power. It can start wars and broker peace; it can convey truth and espouse lies; it can lead to both understanding and misunderstanding. For rum, semantics is a particularly sore subject.

Borco has invested in a redesign for its Finsbury gin range and launched a Wild Strawberry variant to attract new consumers.

AB InBev has become the UK’s number one brewer by volume sales since the start of 2020.

Low and no-alcohol wines were once horrible parodies of the real thing. not any more, writes Jamie Goode.

The new £2.5m Lakes Distillery will become the first whisky operation in the Lake District in more than 100 years, when it opens in December.

Heaven Hill Distilleries has introduced Larceny, a super-premium wheat bourbon, to the US market.

The Vinho Verde Wine Commission (CVRVV), in Portugal, has invested €5m on a three-year global promotion.

The Rémy Cointreau Group has announced the sale of Piper-heidseick – Compangni Champenoise to EPI (Européenne de Participations Industrielles)

Wine producer François Lurton has said he expects China to become the largest wine producing country in the world.

The European Spirits Organisation (CEPS) has launched a new five-year commitment to promote responsible drinking.

Logistics company JF Hillebrand has acquired Lagena Distribution, the Stockholm-based distributors.

Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalise brand image and create a more contemporary and approachable positioning’.