Havana Club unveils Cuban Spiced variant
Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.
The language of rum
Language has immense power. It can start wars and broker peace; it can convey truth and espouse lies; it can lead to both understanding and misunderstanding. For rum, semantics is a particularly sore subject.
Borco has invested in a redesign for its Finsbury gin range and launched a Wild Strawberry variant to attract new consumers.
AB InBev claims top spot in the UK sales chart
AB InBev has become the UK’s number one brewer by volume sales since the start of 2020.
The no-low science bit
Low and no-alcohol wines were once horrible parodies of the real thing. not any more, writes Jamie Goode.
The new £2.5m Lakes Distillery will become the first whisky operation in the Lake District in more than 100 years, when it opens in December.
US: Heaven Hill introduces wheat bourbon Larceny
Heaven Hill Distilleries has introduced Larceny, a super-premium wheat bourbon, to the US market.
€5m global Vinho Verde campaign unveiled
The Vinho Verde Wine Commission (CVRVV), in Portugal, has invested €5m on a three-year global promotion.
Rémy sells Piper-heidseick to EPI
The Rémy Cointreau Group has announced the sale of Piper-heidseick – Compangni Champenoise to EPI (Européenne de Participations Industrielles)
Chinese wine: the next big thing
Wine producer François Lurton has said he expects China to become the largest wine producing country in the world.
EU spirits producers back responsible drinking
The European Spirits Organisation (CEPS) has launched a new five-year commitment to promote responsible drinking.
JF Hillebrand acquires Lagena Distribution
Logistics company JF Hillebrand has acquired Lagena Distribution, the Stockholm-based distributors.
Campari revamps Cinzano
Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalise brand image and create a more contemporary and approachable positioning’.
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The new era of Instagram earning
Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.
