Beam Suntory marked Earth Day 2021 by announcing a $1bn investment in making the business more sustainable. Bacardi took the opportunity to introduce fully biodegradable plant polymer bottles, while Carlsberg announced that it would invest in restoring coastal biodiversity.

Trends rely on different groups of people to evolve and gain traction. Angel Brown tracks the movement of cocktail fashion

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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