Tia Maria is set to relaunch its Coffee Cocktail Month initiatives following its international success from last year.

Tia Maria is bringing back Coffee Cocktail Month for a second time this October, coinciding with International Coffee Day on 1 October.

The sales of coffee liqueur brand Tia Maria increased 320% in Scotland following its Coffee Cocktail Month.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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