Stryyk, the zero-proof ‘spirit’ brand has launched Stryyk Not Vodka to its portfolio in time for Christmas and ‘Dry January’.

Alex Carlton, founder of Funkin Cocktails has launched Stryyk, a new range of non-alcoholic spirits available in the UK.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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