Available from this month, Stryyk Not Vodka is distilled and bottled in the UK and said to be 100% natural with no sugar or artificial flavours.
“Latest figures show that one in three people aged 16-24 never drink alcohol and those who do, drink less so with so many consumers now choosing to stay sober, it is important for pubs and bars to review their non-alcoholic offerings,” said Alex Carlton, CEO of Elegantly Spirited.
Stryyk Not Vodka is said to have ‘cucumber and menthol notes with a sweet, wheaty undertone and hints of coriander and a spicy, peppery finish on the palate’.
Carlton added: “We are committed to offering the best tasting zero-proof spirits to enable the trade to deliver flavour-driven, credible and stylish no and low alcohol serves for the growing number of consumers looking to limit their alcohol consumption.
“Stryyk Not Vodka is available in time for the key Christmas period to enable non-drinkers or designated drivers to enjoy the festivities,” adds Carlton. “It is also perfectly timed for the new year when many consumers overhaul their lifestyles and limit their alcohol intake.”