Cocktail trends: Germany
14 May, 2015
From the world’s first ‘internet’ cocktail to ice made from craft beer and bars with no counters, Germany is pushing the boundaries in taste and showmanship, says Helmut Adam.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
