Williams swoops to take Beefeater crown
08 November, 2013
Jason Williams of The Rook bar in Sydney won the third edition of the Beefeater 24 Global Bartender Competition last night in London, overcoming a field of 26 international bartenders.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
