Whyte & Mackay (Glasgow, Scotland) and Proximo Spirits (London, England) have announced a partnership to accelerate distribution of their combined portfolios in the UK on trade.

The newly formed Proximo Spirits UK has set out its plan to build on Jose Cuervo’s dominance of the UK tequila market, dismissing suggestions the brand’s transition from Diageo will dent sales.

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Nick Strangeway

STRANGER THOUGHTS: A place for members

The recent launch of Martinez members’ cocktail bar on Soho’s Greek Street struck a chord with me.

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