Proximo Spirits relaunches 1800 tequila range
Proximo Spirits has undergone a brand relaunch for its 1800 Tequila range, revamping its packaging design in EMEA and APAC markets for its Silver, Coconut, Anejo & Reposado skews.
Whyte & Mackay and Proximo Spirits combine UK distribution
Whyte & Mackay (Glasgow, Scotland) and Proximo Spirits (London, England) have announced a partnership to accelerate distribution of their combined portfolios in the UK on trade.
Proximo to counter-punch Cuervo threat
The newly formed Proximo Spirits UK has set out its plan to build on Jose Cuervo’s dominance of the UK tequila market, dismissing suggestions the brand’s transition from Diageo will dent sales.
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The bar industry community is dead
Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations
