Data and analytics company Globaldata, says there is a big opportunity for mid-range western brands to penetrate China’s giant baijiu market.

Baijiu: Dark Matter

18 October, 2013

Baijiu is the world’s biggest spirit with the world’s biggest consumer base. It is already international but can it broaden its appeal to western palates? Hamish Smith reports

World sprits consumption is set to increase 9% over the period 2012-2016, buoyed by 14% growth in Baijiu sales, according to IWSR research commissioned by Vinexpo.

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Nick Strangeway

The new era of Instagram earning

Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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