Data and analytics company Globaldata, says there is a big opportunity for mid-range western brands to penetrate China’s giant baijiu market.

Baijiu: Dark Matter

18 October, 2013

Baijiu is the world’s biggest spirit with the world’s biggest consumer base. It is already international but can it broaden its appeal to western palates? Hamish Smith reports

World sprits consumption is set to increase 9% over the period 2012-2016, buoyed by 14% growth in Baijiu sales, according to IWSR research commissioned by Vinexpo.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

Instagram

Facebook