Brands Report 2015: Vodka
06 January, 2015
For the moment vodka is the best selling international spirit and, despite many bartenders’ snipes, it is also big business in the world’s best bars.
W Europe targeted for super-premium growth
18 April, 2013
Leading super premium spirits brands are targeting growth in Western Europe, contradicting popular perception that the region is beleaguered, its markets saturated.
Beluga sponsors Nobel Prize event
03 December, 2012
Beluga vodka has announced it will be one of the sponsors of the Nobel Prize events on December 10 in Stockholm.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
