on 04 December, 2014

Patience Gould assesses what’s going on as things shake up in the tequila and Irish whiskey categories

Beam’s ultra-premium positioned limited edition tequila, Casa Sauza XA, has a new look.

Diageo and Suntory have held talks about bidding $10 billion for American drinks giant, Beam, according to reports in today’s Sunday Telegraph (December 9).

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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