Cognac Ferrand and Wondrich's Curaçao arrives in US
12 April, 2012
Pierre Ferrand Cognac's orange liqueur, Pierre Ferrand Dry Curaçao - created in collaboration with cocktail historian David Wondrich - has been rolled out to the US.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
