The Diego Zamora group has reported that its Licor 43 brand finished 2011 with sales of 500 000 cases worldwide, 4.2 million liters, which represents an increase of more than 25% over 2010.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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