Diageo’s catalyst for change
15 September, 2011
Diageo has announced the launch of Catalyst, a stand-alone group that will focus exclusively on what it describes as high potential brands.
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Dominic Roskrow
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It’s ‘up periscope’ for Irish distilleries
I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.
