The rise of single malt scotch has dominated whisky conversations on the back of the craft explosion, but blended malts have just as interesting a story to tell, says Shay Waterworth

Diageo and Suntory have held talks about bidding $10 billion for American drinks giant, Beam, according to reports in today’s Sunday Telegraph (December 9).

on 03 August, 2012

There’s something quite transfixing – almost hypnotic – when it comes to looking at the latest brand figures for spirits around the world. You cannot stop. More particularly so as there seems to be so much cause for celebration in the 2011 round-up. There’s Johnnie Walker scotch whisky on an incredible 18 million cases; the Irish whiskey Jameson’s posting a 20%-plus increase and now nudging the 4 million case-mark, well I could go on, and on. But one result has really warmed the cockles of my heart – and that’s William Grant’s single malt scotch whisky Glenfiddich.

Glenfiddich has become the first single malt scotch to sell a million 9-litre cases in a year.

Whisky retailer Master of Malt has launched a liqueur made from single malt scotch whisky.

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