Cider

12 September, 2012

Cider – and its many variants – continues to capture the imaginations of consumers. But does it have worldwide appeal? Hamish Smith gets to the core of the issue

AB InBev UK today announced the June launch of Stella Artois Cidre Pear to the UK on and off-trade.

AB InBev launches Stella cider

02 February, 2011

UK: AB InBev has launched a cider under the Stella Artois name. Stella Artois Cidre will be available from easter 2011 in 568ml bottles and 440ml cans and the company suggests serving the product over ice.

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Nick Strangeway

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