PROMOTIONAL FEATURE
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Rooster Rojo Tequila, the premium spirits brand owned by the fast-growing global beverage powerhouse, Amber Beverage Group, has announced the next stage in the development of its ‘SIP DON’T SLAM’ advertising campaign, which was first rolled out earlier this year.
Brands Report 2022: Bartenders' Choice
Probably of all the leagues in the Annual Brands Report, a place in the Bartenders’ Choice list is the most sought-after among brands.
Peroni launches global ad campaign
Peroni Nastro Azzurro has launched a global ad campaign that urges viewers to appreciate the small pleasures they were denied during the coronavirus lockdown.
ICS attempts to measure the pleasure of cognac
In its fourth edition, the International Cognac Summit (ICS) 2011, attempted to answer the question: can you quantify pleasure when tasting cognac?
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
