UK: Chivas reviews its Plymouth gin business

20 July, 2009

Chivas Brothers is conducting a review of its Plymouth gin business.

The company is yet to formally announce whether this will lead to redundancies.

A statement from Chivas said the company is “conducting a review over the coming weeks to ensure the best structure is in place to continue to develop and grow Plymouth in the future.”

Chivas Brothers is the premium whisky and gin arm of Pernod Ricard. The company acquired Plymouth gin when it purchased former Absolut vodka owner Vin & Spirit in 2008.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook