Brown-Forman has acquired the Maximus vodka brand from Altia. Terms of the transaction were not disclosed.

Canada: Brick Brewing Company has acquired the Canadian rights to the Seagram Coolers brand from Corby Distilleries. The transaction closed upon signing.

Africa: Heineken has announced the acquisition of two holding companies from the Sona Group. The two acquired businesses have controlling interests in each of the Sona, IBBI, Benue, Life and Champion breweries in Nigeria.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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