Doña Sofía

Doña Sofía launches as UK's first CBD RTDs

04 August, 2020
By Shay Waterworth

Doña Sofía has launched the UK’s first CBD-infused ready-to-drink cocktails with a range of non-alcoholic varieties also on the horizon.

The current range includes a Gin & Tonic, Vodka & Lime and Rum and Cola and will be available in Europe with further flavours set to launch later in the year.

The brand was inspired by Doña Sofía, a leading socialite in Barcelona at the turn of the 20th century and the current range retails at £12GBP per can.

The range of non-alcoholic drinks includes a Margarita, Martini and Cosmopolitan and will be launched in the second half of 2020.

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Keywords: Doña Sofía




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Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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