dwayne johnson the rock teremana tequila

Dwayne Johnson to launch Teremana Tequila

31 October, 2019

Actor Dwayne ‘The Rock’ Johnson has announced plans for the production of his own tequila brand called Teremana Tequila due to be launched in the first quarter of 2020.

Johnson, who made his name in wrestling before a successful acting career, made the announcement via Instagram on Wednesday 30 October stating that it will be a “small batch” tequila.

“Our goal is to create a tequila that is the best of quality and taste, but done the right way - by hand,” said Johnson. “Small batch, hand crafted tequila from our Teremana blue agave, maturing in the highlands of Jalisco, for everyone to enjoy.”

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The name is official: Ladies and gents, I proudly bring you, TEREMANA TEQUILA 🥃 TERA is meant to represent “Terre” which means of the earth and MANA is our powerful Polynesian spirit that guides us. Spirit of the earth. Our goal is to create a tequila that is the best of quality and taste, but done the right way - by hand. Small batch, hand crafted tequila from our Teremana blue agave, maturing in the highlands of Jalisco, for everyone to enjoy. After years of hard work, this blessing is truly a dream come true - but it’s just the beginning and there’s much work to be done. I’m committed with my team to bring you the best tequila, because quality and legacy are what matter most. From all of us here at Distilleria’ Teremana, we invite you to COME HAVE A DRINK. The tequila of the people. #TEREMANA #tequila #ItsAlmostReady #Q12020 @hhgarcia41 📸

A post shared by therock (@therock) on Oct 30, 2019 at 4:58am PDT

According to Johnson, ‘Teremana’ is roughly translated as ‘spirit of the earth’ and his announcement went out to his 160m followers on Instagram worldwide.

The Rock used the hashtag #Q12020 which suggests the product will be available from the start of next year and he is the second major Hollywood celebrity to launch a tequila brand, following George Clooney’s Casamigo which was bought by Diageo in 2018.





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