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Patrón Tequila has released Patrón Extra Añejo 10 Años, the oldest ever tequila launched by the Bacardí-owned brand.
The Tequila has been aged in American oak and hybrid American and French Limousin barrels.
Exclusively available in the US, Patrón Extra Añejo 10 Años is bottled at 40% ABV and carries a suggested retail price of US$349 for a 750ml bottle.
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
