Fentimans expands to Middle East

11 February, 2019

Fentimans expands to Middle East with the launch of five flavours as it targets 100 countries by 2020.

The premium mixers brand has entered five flavours including Rose Lemonade, Sparkling Raspberry, Cherry Cola, Curiosity Cola and British Apple & Blackberry to the region.

Export director, Piero Alberici, said: “We currently export to over 80 countries worldwide and our ambition is to hit 100 countries by 2020. 

“Our expertise and knowledge in this industry has allowed us to be flexible in our approach with different markets, exemplified with launching specific premium drinks to the Middle East. 

“We are excited about the future prospects for growth in this region and our flexibility will allow more people from around the world to enjoy our delicious, all-natural drinks”.

Along with their distribution partners Chef Middle East, the new flavours are being launched at Gulfood, the world’s largest annual food and beverages trade show that takes place from 17-21 February 2019 at Dubai World Trade Centre.

Keywords: fentimans

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