Multi-beverage business Ag Barr, owner of brands such as Irn-Bru and Funkin Cocktails, has bought soft drinks and mixers brand Fentimans for £38m.

Fentimans is to replace 125ml mixer bottles with a new range of 200ml mixers, as the premium mixer brand aims to “tap into the growing popularity for long mixed drinks”.

Fentimans expands to Middle East with the launch of five flavours as it targets 100 countries by 2020.

Fentimans has launched the world’s first range of botanically brewed cans, available in the brand’s four most popular flavours.

Fentimans has introduced six new syrups in the UK on trade market under the name House of Broughton.

It’s reputedly the UK’s fastest growing soft drink and its pairing with the cool kid of craft – gin – has done it no harm whatsoever. So why is the drink that makes up three quarters of a G&T such a hard sell Stateside?

No brand dominates Brands Report like Fever-Tree does.