Proof Drinks appoints new MD

25 October, 2018

Drinks brand owner and distributor Proof Drinks has appointment Jeremy Hill (pictured, centre) as managing director.

Hill is the founder and former chairman of Hi-Spirits, which was acquired by Sazerac in 2015. He is taking an equity stake in Proof Drinks, joining founders James McDermott and Paul Ferguson on the senior management team. 

Founded in 2010, Proof Drinks owns and distributes Cazcabel Tequila and Cut Rum, as well as distributing brands including Swedish beer Pistonhead and coca leaf liqueur Agwa De Bolivia. 

Hill said: "I'd always planned to return to the drinks sector once my non-compete agreement expired. I'd been following what James and Paul have been doing with Proof Drinks, and I see a lot of similarities between Proof and Hi-Spirits in the early days. It's my mission to help the guys position Proof as the UK's leading independent drinks agency.

"The fact that we have such a diverse portfolio of brands enables us to have interesting conversations with both existing and potential customers across the on-trade and off-trade. Proof has demonstrated that it is able to create and grow its own brands too, at the same time as adding value for its partners.

"Cazcabel is already a category leader in terms of its growth rate, while the recent launch of Cut Rum shows that Proof can create differentiated products even in the most competitive categories.

“As I've always maintained innovation is the lifeblood of the drinks sector and that will continue to be our focus. There are many opportunities out there, both established and evolving, we will ensure that we have the right fit within the Proof Drinks portfolio."

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